READING Get Better Or Get Beaten
Get Better or Get Beaten, 2nd edition, is a thorough revision of one of the best selling Jack Welch books ever published. First published in hardcover in 1994, that book sold close to 100,000 copies through all channels. Unlike other books on Welch, this is a short, fast-paced book that reads like a manager's little instruction book. This book, which Welch has told us he refers to when he has to give a speech, includes the principles and techniques that helped make GE one of the world's most competitive companies.
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